And the winner is...

Ajay Kohli Proves He Can DO MORE!

October 20th, 2010, TORONTO, ON: For the last seven months 7SYSTEMS has been hosting the DO MORE Challenge: a test to see if proper micro and macro nutrition can improve training and recovery. Of the last of three finalists, Ajay Kohli, raced earlier this month and his incredible result earned him the title of the 2010 7SYSTEMS DO MORE Challenge winner.

Kohli competed in the Canadian Breast Cancer Foundation CIBC 5km Run for the Cure and finished in a time of 21:19. He not only exceeded the 7SYSTEMS DO MORE Challenge goal of a 7% improvement, but also shattered his personal goal of a 14% improvement. Kohli’s time this year improved upon his previous race time by 27%. This put Ajay ahead of the two other
finalists, who improved 9% and 5% respectively.

“Over the past year and a half I have shed over 75 lbs, made healthier lifestyle and dietary choices, and now I have improved my 5km race time by 27%,” said Kohli. “With the support of 7SYSTEMS and my coach JJ Neely, I have noticed that my training is more stable and that I’m stronger, leaner and faster!”

Kohli’s improvement is truly a remarkable story. Several years ago he made a pledge to become fit and healthy. He quit smoking, stopped drinking and started to watch what he ate and how he exercised. The 2009 Run for the Cure was one of his first attempts to test how his new lifestyle regime was working and he ran it in a time of 29:03.

Kohli was voted to be a DO MORE Challenge finalist along with two others, by hundreds of visitors to www.7SYSTEMS.ca. The three finalists all used 7SYSTEMS Endurance Sport Supplement for three months prior to their races and provided monthly updates at www.7SYSTEMS.ca about their training and progress. All three finalists saw significant improvements in their training and race day performance. Andrina Kelly improved 9% at the Multisport Canada’s Toronto Island Try-a-Tri and Luke Ehgoetz finished the Muskoka Half IronMan with a new personal best and a 5% improvement.

“Congratulations to Ajay and the lifestyle transformation he has made,” said Canadian Ironman champion and one of the founders of 7SYSTEMS Jasper Blake. “Our DO MORE Challenge was the perfect way to demonstrate how hard work, proper nutrition and the addition of micro-nutrient supplementation can help anyone, Olympian or weekend warrior, do more on race day and every day!”

Kohli will be receiving the DO MORE Challenge Grand Prize: six month personalized training program, a Nineteen Frequency wetsuit (retail value=$650), Running Free gift certificate, Ryder sunglasses, Signed print of Simon Whitfield’s photo finish at Des Moines 2009, and $100 coupon for INFINIT Nutrition.

The makers of 7SYSTEMS Endurance Sport Supplement believe that people who demand more from their body should demand more from their supplements. 7SYSTEMS Endurance Sport Supplement contains over 65 key ingredients. Tested by high performance athletes, including Olympic medalists and World Champions, 7SYSTEMS Endurance Sport Supplement
is being credited by many athletes as a factor in their success.

ABOUT 7SYSTEMS

7SYSTEMS Endurance Sport Supplement is manufactured by Douglas Laboratories; a well known and respected company that meets or exceeds Health Canada’s Good Manufacturing Practices in its operations and is one of only a few ISO certified nutritional supplement manufacturers in North America. Independent studies have shown Douglas Laboratories supplements to be among the top three in absorbability when compared to other products on the market.

For more information on the DO MORE Challenge please visit: www.7SYSTEMS.ca

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For More Information:
Stacie Smith
Smith Communications
Stacie@smithcommunications.ca
(416) 910-8112