And the winner is...

Ajay Kohli Proves He Can DO MORE!

October 20th, 2010, TORONTO, ON: For the last seven months 7SYSTEMS has been hosting the DO MORE Challenge: a test to see if proper micro and macro nutrition can improve training and recovery. Of the last of three finalists, Ajay Kohli, raced earlier this month and his incredible result earned him the title of the 2010 7SYSTEMS DO MORE Challenge winner.

Kohli competed in the Canadian Breast Cancer Foundation CIBC 5km Run for the Cure and finished in a time of 21:19. He not only exceeded the 7SYSTEMS DO MORE Challenge goal of a 7% improvement, but also shattered his personal goal of a 14% improvement. Kohli’s time this year improved upon his previous race time by 27%. This put Ajay ahead of the two other
finalists, who improved 9% and 5% respectively.

“Over the past year and a half I have shed over 75 lbs, made healthier lifestyle and dietary choices, and now I have improved my 5km race time by 27%,” said Kohli. “With the support of 7SYSTEMS and my coach JJ Neely, I have noticed that my training is more stable and that I’m stronger, leaner and faster!”

Kohli’s improvement is truly a remarkable story. Several years ago he made a pledge to become fit and healthy. He quit smoking, stopped drinking and started to watch what he ate and how he exercised. The 2009 Run for the Cure was one of his first attempts to test how his new lifestyle regime was working and he ran it in a time of 29:03.

Kohli was voted to be a DO MORE Challenge finalist along with two others, by hundreds of visitors to www.7SYSTEMS.ca. The three finalists all used 7SYSTEMS Endurance Sport Supplement for three months prior to their races and provided monthly updates at www.7SYSTEMS.ca about their training and progress. All three finalists saw significant improvements in their training and race day performance. Andrina Kelly improved 9% at the Multisport Canada’s Toronto Island Try-a-Tri and Luke Ehgoetz finished the Muskoka Half IronMan with a new personal best and a 5% improvement.

“Congratulations to Ajay and the lifestyle transformation he has made,” said Canadian Ironman champion and one of the founders of 7SYSTEMS Jasper Blake. “Our DO MORE Challenge was the perfect way to demonstrate how hard work, proper nutrition and the addition of micro-nutrient supplementation can help anyone, Olympian or weekend warrior, do more on race day and every day!”

Kohli will be receiving the DO MORE Challenge Grand Prize: six month personalized training program, a Nineteen Frequency wetsuit (retail value=$650), Running Free gift certificate, Ryder sunglasses, Signed print of Simon Whitfield’s photo finish at Des Moines 2009, and $100 coupon for INFINIT Nutrition.

The makers of 7SYSTEMS Endurance Sport Supplement believe that people who demand more from their body should demand more from their supplements. 7SYSTEMS Endurance Sport Supplement contains over 65 key ingredients. Tested by high performance athletes, including Olympic medalists and World Champions, 7SYSTEMS Endurance Sport Supplement
is being credited by many athletes as a factor in their success.

ABOUT 7SYSTEMS

7SYSTEMS Endurance Sport Supplement is manufactured by Douglas Laboratories; a well known and respected company that meets or exceeds Health Canada’s Good Manufacturing Practices in its operations and is one of only a few ISO certified nutritional supplement manufacturers in North America. Independent studies have shown Douglas Laboratories supplements to be among the top three in absorbability when compared to other products on the market.

For more information on the DO MORE Challenge please visit: www.7SYSTEMS.ca

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For More Information:
Stacie Smith
Smith Communications
Stacie@smithcommunications.ca
(416) 910-8112

Yin and Yang in my Triathlon Life

Without question I have had a yin and yang week. So many good things happening and one unfortunate accident that will set me back for a little while. I want to focus on the positive but will recognize the negative.

I received exciting news from Sugoi on Thursday and found out that I was selected to be part of their BRAND CHAMPIONS TEAM. From the website "SUGOI has created a unique Brand Champion program which supports and encourages outstanding people who differ from your average athlete – those who set themselves apart from other athletes by their passion and commitment to push themselves to inspire others and to embody a motivating attitude, wherever they go." I am excited to be part of this program and look forward to wearing my Brand Champion swag in the near future.

I am thrilled this year to have 7 Systems, Running Free and Sugoi as my sponsors as I try to re-qualify for the 70.3 World Championships.

I added a couple new athletes into the mix on Friday. I added an athlete into my coaching program, who is eager to get active and balance training with family, work, etc. As well I had a great one-on-one swim coaching session with a new athlete. I look forward to working with both these new athletes as they add triathlon to their lifestyle.

The Kelso Open Water Swims have seen a revival this year and after out third week we are closing in on 70 participants. This makes me happy as I have tried to expand the participant list and make as many people as possible, aware of the great training opportunity Kelso presents. We have lots of people representing many training groups, clubs, and coaches. Here are the ones I know of; Milton Masters Aquatic Club, Milton Runners, Georgetown Runners, Mississauga Triathlon Club, Fletcher's Meadow Cross Trainers, NRG PT, Team Running Free.

As for my day at the lake on Saturday, I put together my best swim/bike/run combo of the year. I hopped into the lake for a 2000m swim, then I transitioned quickly and was off on my bike for a solo ride. I had a great loop planned, lots of hills, ideal for Muskoka Long Course. I felt great on the new bike, climbing, flats, cornering, descending so things were coming together. I pushed hard back into the parking lot so I could test my run legs. I hopped out and into my new pair of red Newtons and started running. I had a great controlled run and thought things are looking good for next weekend. This solid training day after a good training week, with a mid-week long ride and run. I figured a little extra bike milage and a tempo run off the bike on Sunday then it would be time to get race ready.

They say things can change in a heartbeat and that is pretty much exactly how it happened. I was out for a ride to warm up my legs and get a few extra km's on my new bike, before I headed out for a tempo run, when the rear tire slide completely out from under me as I rounded a turn that I have done 100 times before. The quick facts, I have 5 stitches in my upper lip, 7 stitches on my chin and a fractured jaw, that thankfully does not need wiring. I have a few other bumps and bruises along with some road rash. To be honest I am thankful that it was not any worse. I will train again in the next few weeks and will race again in another month. The worst part was having to face my kiddies and have them pick me up off the side of the road and deliver me to the hospital. With my time off I'm going to enjoy every minute with them because as I learned things can change very quickly. Hug your kiddies, EVERYDAY!



Happy Training